Assignment 1: LASA 2: Organization Website Review
Select either an international service organization or a multinational corporation and conduct a preliminary assessment of their website.
In your review:
Your paper should be between 7 -10 pages in length, in correct APA format and use 4-5 outside sources.
|Assignment 1 Grading Criteria||Maximum Points|
|Explanation of initial impression of corporate website||24|
|Analyze vision, mission and goals in reference to company’s competitive strategy, branding and messaging||36|
|Analyze the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross border issues||40|
|Draw conclusions from their financial statements||32|
|Evaluate expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy||36|
|Organizational assessment using SWOT or Porter’s Five Forces is included||40|
|Explanation of the company’s capacity to be able to fulfill strategic missions while increasing profit margin is provided||32|
|Writing components: Organization, usage and mechanics, APA elements and style||60|
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