Use this template to create the case response draft:
The response is a narrative but follows this outline. Your first page is the standard course cover page. Begin each section on a new page. Use a 12-point font.
Research the company. Study the company’s product portfolio. What is the firm’s current market positon? Does the firm enjoy a competitive advantage? Detail the firm’s history. Identify specific milestones. What are the firm’s segmentation, targeting and positioning strategies?
(HINT: This case focuses on the need to reposition the brand – Jazz at Carnegie Hall)
YOUR CASE RESPONSE IS DUE ON OR BEFORE Monday, May 2, 2016 10PM. LATE SUBMISSIONS WILL NOT BE ACCEPTED. PLEASE SUBMIT as WORD DOCX. Use the Blackboard Assignment drop box.
Academic writing is formal.
Please adhere to the guideline below:
Grading Rubric for Written Coursework
Grade of A, Submission exceeded Standard (Outstanding)
Grade of B, Submission shows merit (Good)
Grade of C, Submission at Standard (Average)
Grade of D, Submission below Standard (Poor)
|Standards:||% of Grade|
Submission represented proper organization, professional writing, and logical flow of analysis
Logically organized, key points, arguments, and important criteria for evaluating the business/marketing logic was easily identified
|Analysis, Evaluation and Recommendations|
Appropriate analysis, evaluation, synthesis for the specific industry/company/brand/topic identified
Response presented an organized, insightful and through analysis; addressed/supported thesis
Submission made appropriate connections between issues identified and strategic marketing principles and concepts studied;
demonstrated command of marketing strategy
Conclusions and recommendations were compatible with strategic analysis; presented detailed, realistic and appropriate recommendations were clearly supported by the information presented and concepts
|Evidence of scholarly Research & APA Style guidelines|
Submission follows assignment requirements of original secondary research
Supplemented response with relevant and extensive quality research;
clearly and thoroughly documented all sources of information in APA 6th style
Writing demonstrated clarity and includes through details and relevant data and information
Submission followed general rules of formal academic writing;
represented proper grammar, spelling, punctuation, and written from an formal academic point-of-view
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