PSY610: Applied Social Psychology Week 2 Scenario: THE HEALTH CLUB

This week you have read research on the theories of motivation, cognitive dissonance, and self-perception, as well as processing persuasive messages. Now you will have a chance to showcase what you have learned by creating a recommendation based on this scenario about a local health club.

Your post should be approximately 500 words in length and include appropriate APA-style citations and references as outlined in the Ashford Writing Center. In addition to citing the assigned works you read this week, please locate and cite at least two more peer-reviewed journal articles on one of the areas studied this week to support your position. These articles should be recent (published within the last 10 years).

 

SCENARIO

 

PSY610: Applied Social Psychology Week 2 Scenario: The Health Club The local health club went out of business a few months ago, citing a lack of members who were committed to maintaining a healthy lifestyle. There is a new owner who is featured in a news article discussing her strategy for success in her new health club venture. Her plan is to give prizes and other incentives to members who visit the health club at least three times per week each month and log a one hour workout each time . She also plans to reduce the monthly member fees by a percentage for each pound a member loses up to the first 20 pounds lost. She is certain that the external incentives will increase members’ intrinsic motivation to adopt a healthier lifestyle and increase their amount of exercise. Based on your readings this week, what does the research show about the new health club owner’s strategy to motivate members to visit the health club and exercise more often? Is she on the right track with her incentives plan? Why or why not? What does the literature show about the effect of external rewards on intrinsic motivation? Based on the persuasion literature, what techniques might be successful in helping the new owner attract new business? What clues does the persuasion literature offer in terms of how to market the gym and the incentives plan successfully? Finally, how might cognitive dissonance theory and/or self-perception theory play a role in members’ adopting and maintaining a healthy lifestyle?

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more