Read ‘Side Trip” ( attached file side trip) on page 132.

Read ‘Side Trip” ( attached file side trip) on page 132. Can you identify some “distinctly American” concepts and how they are represented with verbal or nonverbal signs in other cultures?

  1. Read the Case Study, p. 154, “The 1999 Coca Cola Scare in Europe”.(attached file case study1,case study2, case study 3) Explain how the Continuum Principle is used. Be thorough.

Use Commensurability Principle and Continuum Principle (attached file: principle 1, principle2) (include two principles in each answer)

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