Unit IV Discussion Question ” Principles of Marketing”

Review Video Case 8: Segway Finds Niche Markets for Its Technology located at:

http://ezto.s3.mheducation.com/Media/Connect_Production/bne/OLC_Assets/Perreault_19e_0078028981/Video_Cases/Segway.m4v

This interesting video tells the story of the Segway from its initial inception to current day which includes hurdles they needed to overcome through the various stages of development. Thinking about marketing strategies (four Ps) that are associated with sales growth, how might Segway further develop the market for Segway technology? Would a Segway be an effective method of transportation in the area you live or work? Why?

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